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BOYLAN 4 PACK CREAMY RED BIRCH (K)$23.852230016 This beverage was developed as an "entry level" birch beer. It is similar to the Original Birch Beer, but the addition of vanilla makes it smooth and creamy. Its intended primary target market, youthful consumers, has been hit directly. The overwhelming response in the secondary target markets have led us to realize that this product has great mass appeal. The taste is upbeat, sweet and creamy - qualities that all consumer groups find universally attractive. |
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